“The Mighty is a fairly standard San Francisco dance club, and 5:30 is generally known as happy hour the Western world over. But at the Mighty at 5:30 two Fridays ago, no DJ was on stage, and no one in the crowd yet nursed an IPA. Instead, a wiry guy wearing boxy glasses with orange curlicues for hair stood spotlighted on stage, a microphone in one hand, the other shoved in his pocket. Behind him, the words ‘Cult of the Unwilling CELEBRITY’ and an image of a chubby kid holding a stick, his eyes masked by a black rectangle, illuminated an eight-foot-tall screen. For the next 4.5 hours, the Mighty was not your typical dance club. Then again, neither was it home to your typical lecture series on Internet culture. But there it was, ROFLThing. In the words of developer and consultant Sean Savage, it was ‘one of the strangest conferences I’ve ever been to.’”